Dynamic duo, tourism specialist twins – it doesn’t matter how you describe them, Lesley Immink and Lynda Keene are a force to be reckoned with over thirty five years’ experience in the industry. Their first exposure to tourism was at Milford Sound in 1981. Lynda was the hotel receptionist and Lesley the housemaid. They often joked that it was Lesley who did the grunt work ‘learning on the job’, while Lynda developed management skills, ultimately getting herself qualified with an MBA.


These early beginnings set the tone with a blend of practical and academic skills that produced highly successful results for both sisters. Lesley has the entrepreneurial courage to get new businesses up and running and Lynda has extensive experience and qualifications to action any size project.


TBA as a name came about because as children, they had their twin speak and as they grew older their twin code was often in acronyms with the main one being TBA – To be advised. When looking at names for their consultancy, TBA came up and fitted perfectly with Tourism Business Advice and/or Actions. Lesley wanted the A to be for actions because she believes too much time and reporting is spent on pretty paper-work, but Lynda won out with the rationale that advice is what we are sharing first and then the actions.


Between the ladies and other team members, they can assist you with:

  • Tourism project management
  • Product Analysis and reporting
  • New product development
  • Strategic Planning and Action Plans
  • Education and training resources for tourism
  • Tourism trade and destination marketing
  • Trade Show representation – NZ and international

Meet the Team

Our goal is to help businesses’ grow and we have a team of advisors that can add assist you achieving your goals


Lesley Immink

Chief Advisor

Lesley is an experienced professional with a demonstrated history of working in the tourism and hospitality industry.

Skilled in strategic business planning, product development & marketing, leadership and transformational organisation change. She is the person most likely to do what others couldn’t, shouldn’t or wouldn’t do.

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Favorite quote: Success is dependent on your backbone, not your wishbone!

Learn more about Lesley

Lynda Keene

Specialist Advisor

33 years in tourism, international marketing, education and consulting in New Zealand and international clients.

An influential communicator whether an organisation has poor media or public profile, poor industry profile, going through a period of change, or stakeholder management issues.

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Favorite quote: Experience is a tough teacher because you take the test first and learn the lesson after.--

Learn more about Lynda

Cherie Freeman

Hospitality and Educational Advisor

Cherie is an experienced strategic leader offering hospitality business management and tertiary educational excellence, well versed with NZQA, Ministry of Education and Tertiary Education Commission regulations and policies.

Described as an insightful and visionary, Cherie has the business expertise offering an innovative yet practical approach to achieving organisational goals.

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Favorite quote: Quality is never an accident. It is the result of intelligent effort!

Learn more about Cherie
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